Positioning

 550

“Positioning: The Battle for Your Mind” by Al Ries and Jack Trout is a foundational book in marketing that introduces the concept of positioning—how to create a distinct image of a product or brand in the minds of consumers. The authors emphasize the importance of differentiation in a crowded marketplace and offer practical strategies for effectively positioning your brand against competitors. With real-world examples and insights, this book guides marketers and business leaders on how to communicate their value proposition clearly and effectively. Essential reading for anyone looking to develop a strong brand identity and resonate with their target audience.

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Description

  • Language: English
  • Best Seller: UrduBazarKarachi
  • Paper Quality: Excellent
  • Digital Printing
  • Paper Back
  • Novel Size
  • Binding: Paperback
  • Book Type: Digital Printed Book
  • Book Condition: New
  • Book Print: Local
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