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Blue Ocean Strategy
₨ 950
*Blue Ocean Strategy* by W. Chan Kim and Renée Mauborgne presents a groundbreaking approach to business strategy, urging companies to move away from competition-based tactics and instead create “blue oceans” of untapped market space. Rather than fighting for dominance in overcrowded markets (red oceans), the authors advocate for innovation that opens new avenues for growth, offering unique value to customers and making the competition irrelevant. Through case studies and strategic frameworks, the book provides practical tools for identifying and capitalizing on opportunities that allow companies to stand apart and thrive in uncharted waters.
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