Contagious

₨ 560

*Contagious: How to Build Word of Mouth in the Digital Age* by Jonah Berger explores the science behind why certain ideas, products, or behaviors go viral. Berger, a marketing professor at the University of Pennsylvania, outlines six key principles that make content more likely to be shared and talked about, which he calls the “STEPPS”: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. Through a combination of research, case studies, and real-world examples, Berger explains how these principles influence people’s decisions to spread information and how businesses can leverage them to create buzz and increase the reach of their products or ideas. The book provides a mix of psychology, marketing, and behavioral science, making it a valuable read for anyone interested in understanding what makes things “contagious” and how to craft messages or campaigns that resonate and spread widely.

Category:

Description

  • Language: English
  • Best Seller: UrduBazarKarachi
  • Paper Quality: Excellent
  • Digital Printing
  • Paper Back
  • Novel Size
  • Binding: Paperback
  • Book Type: Digital Printed Book
  • Book Condition: New
  • Book Print: Local
  • Print on Demand
  • Customer Care: Quickly Response & the Picture’s for satisfaction
  • Give a Feedback & Good Reviews For Our Service & Quality of Product
  • “Urdu Bazar” has is a platform for making intellectuals. Our mission is to provide the best stuff for reading the most famous books in the market by the well-known author’s “Urdu Bazar” mission is to create highly knowledgeable, intellectual, and well-read Pakistani communities throughout the nation by developing a clearer reorganization of customer needs and by providing customers with a combination of knowledge-propagating media. Our aims are to Create the biggest online store, providing a professional service that allows readers, writers, and sellers to go through the books and to buy or sell easily from our online store.

There are no reviews yet.

Be the first to review “Contagious”

Your email address will not be published. Required fields are marked *

Related products