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Nudge
₨ 920
Nudge by Richard H. Thaler and Cass R. Sunstein explores how small, well-designed changes—nudges—can help people make better decisions in areas like health, finance, and public policy without restricting their freedom of choice. The book introduces the concept of “choice architecture,” explaining how subtle shifts in how options are presented can lead to improved outcomes. Backed by behavioral economics and psychology, Nudge provides insights into human decision-making and offers practical strategies for policymakers, businesses, and individuals to encourage smarter choices in everyday life.
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