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Permission Marketing
₨ 975
*Permission Marketing* by Seth Godin is a groundbreaking book that revolutionizes the way businesses approach advertising and customer relationships. Instead of traditional “interruption marketing,” where companies bombard consumers with unsolicited messages, Godin advocates for “permission marketing”—a strategy where businesses earn the right to market to customers by offering them something valuable in exchange for their attention and consent. Through this approach, companies can build long-term, trust-based relationships with customers, leading to higher engagement and loyalty. The book offers practical insights on how to attract and retain customers in a more ethical and effective way in the digital age.
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