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The Political Brain
₨ 1,150
“The Political Brain” by Drew Westen is an insightful examination of the intersection of psychology and politics, arguing that emotions play a crucial role in political decision-making and public opinion. Westen, a clinical psychologist, explores how voters are influenced more by emotional appeals than by rational arguments or facts. He analyzes the psychological mechanisms behind political behavior, including the impact of narrative, identity, and group dynamics. By drawing on examples from political campaigns and psychological research, Westen offers strategies for effective communication and persuasion in politics. This book serves as a valuable resource for political strategists, activists, and anyone interested in understanding the emotional undercurrents that shape political landscapes.
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